Monetizing & Marketing | Provider Assets

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STEP FOUR

Spread the word
to patients & monetize your testing
infrastructure.

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MARKETING & MONETIZING TRUAGE TESTING

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Business Models

Choosing the business model to implement in your practice

Healthcare provider partners interested in offering TruAge testing to their patients as a standalone service typically charge a minimum of $450 per TruAge Test kit.

At this baseline pricing, providers still have a small profit margin, patients save on retail costs ($499), and offers additional reports only available when purchased through a healthcare professional.

Many new TruDiagnostic partners start out with this model, to gauge their patients' interest in epigenetic testing.

Full scope memberships are another option for robust practices, with eager and committed patients.

We often see this business model used by our partners in places like Miami, New York, and Los Angeles; where patients want full-body health and lifestyle evaluation and optimization. This model is a great option for those who want to be tracked and updated throughout the year, and can be offered as a more extensive alternative to a packaged option.

In this structure, TruAge testing is included in the overall testing and tracking metrics of that program, in order to expand the depth of personalized lifestyle recommendations the clinic can offer.

Most TruDiagnostic Healthcare Provider Partners use a package-based business model, as it is highly engaging for patients and provides good monetization options. With this structure, clinicians bundle TruAge testing with other wellness or anti-aging services and consultations.

Packages can be set up to bill patients in smaller increments each month instead of all up-front, and often includes a new TruAge test twice a year; first when they buy the package, and then after 6 months of care, in order to highlight their progress and encourage further dedication to the program.

Providers can include whatever else they'd like in the package; from hormone therapies to supplements, lifestyle planning, and more. TruAge, by default, does offer some suggestions on what interventions have research backing their use in epigenetic anti-aging efforts.

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